ABOUT US

ProfiVise: Your CFO in Your Pocket

Running a small business shouldn’t mean sleepless nights, cash flow panic, or second-guessing your financial decisions. That’s why we built ProfiVise™—an intelligent, easy-to-use financial tool that puts the power of a CFO in your pocket.

Whether you’re a service provider, product-based business, or tech startup, you deserve clarity, confidence, and control over your finances. ProfiVise™ connects directly with your accounting software, tracks your key financial numbers, and uses AI to translate them into plain language with smart, actionable insights.

From cash runway and breakeven to profit margins and financial health alerts, we help you spot risks early, make better decisions faster, and grow your business—profitably.

OUR STORY

ProfiVise™ was created by Melissa Houston, a CPA, international author, Forbes contributor, and founder of She Means Profit. After 25 years of helping entrepreneurs manage their money and avoid financial pitfalls, Melissa saw the need for a tool that combined expert-level CFO insight with the simplicity and accessibility entrepreneurs need—especially underrepresented founders often overlooked by traditional financial systems.

ProfiVise™ is the natural next step in Melissa’s mission to increase financial literacy, profitability, and wealth among small business owners. We believe every entrepreneur should have the tools to confidently manage their finances, without needing a finance degree.

Our Promise

We’re not just software. We’re your financial partner in growth.

With ProfiVise™, you’ll:

A hand holding a blue smartphone with a colorful app interface on the screen.

Feel confident with your financial reports

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Make smarter money decisions

Avoid nasty surprises and cash shortages

A person holding a glass of beer and a plate of food at a dining table
A person holding a glass of beer and a plate of food at a dining table

Sleep better knowing your numbers are under control

Let’s change the way small businesses think about money—starting with yours.

Be the First to Experience ProfiVise™

We’re launching soon—and you don’t want to miss it. Join the waitlist today and be first in line to access the app, receive early-bird perks, and take control of your business finances like never before.

Let’s build your business profitably—together.