Our Story
We believe every business owner
deserves financial confidence.
Not more dashboards. Not more spreadsheets. The confidence to know your numbers, own your decisions, and build the future you started your business to create.
You built your business because you're exceptional at what you do.
You're a brilliant lawyer. A visionary agency founder. A consultant whose expertise transforms organizations. A practice owner who changes lives every day.
You didn't start your business to spend sleepless nights worrying about cash flow, second-guessing every hire, or wondering if you're pricing your work right.
And yet — here you are.
Not because you're doing anything wrong. But because nobody ever taught you this part. They trained you to be exceptional at your profession — but not how to start, run, and grow the business around it.
Your accountant files what happened. Your bookkeeper records the past. Your QuickBooks dashboard was built for them, not for you. And somewhere between the spreadsheets and the sleepless nights, a gap opened up — between knowing your craft and knowing your business.
That gap is where businesses fail. Not from lack of talent, but from lack of financial visibility.
We're building ProfiVise to close that gap.
Not by adding more complexity. Not by giving you another tool built for accountants. But by giving you something far more valuable than data:
Confidence
Know your numbers cold. Walk into any room — investor meeting, board review, bank conversation — and own every number on the page.
Possibility
When you stop fearing your finances, you start seeing opportunity. The hire, the expansion, the exit that could change your life.
Freedom
Freedom from the low-grade anxiety of not knowing. Freedom to focus on the craft that built your business in the first place.
ProfiVise doesn't just show you
where you've been.
We show you where you're going —
and what to do next.
Meet the founders
Built by people who've
been in your shoes.
A CPA with 25 years of helping founders master their finances. An exited founder who lived the journey firsthand. Together, we're building the tool we both wish existed.
Melissa Houston, CPA
Co-Founder & CEO
Melissa has spent her career empowering business owners to transform their financial situations and achieve sustainable profit. She's collaborated with organizations like the Tory Burch Foundation, Scotiabank, Arlene Dickinson's Venturepark, and the Nasdaq Entrepreneurial Center.
Her insights have been featured in Forbes, Entrepreneur, CNBC, and Psychology Today. With a CPA designation, a Bachelor of Business Management, and over 25 years of hands-on experience, Melissa brings the financial expertise and strategic perspective that makes ProfiVise's guidance trustworthy.
“I've watched too many talented business owners struggle not because they lack skill, but because they lack the financial clarity to make confident decisions. That's exactly what ProfiVise changes.”
Adrian Teh
Co-Founder & CTO
Adrian is an exited founder, technical product leader, and full-stack engineer who builds products from 0 to 1 and scales them to acquisition. After founding Evercondo — a SaaS platform that grew to $1M ARR before acquisition — he went on to lead product and engineering at two billion-dollar fintech startups in Canada and London, UK, launching M&A marketplaces and embedded finance APIs that served SMEs worldwide.
Adrian brings firsthand founder experience and deep fintech product expertise to ProfiVise.
“I've lived the founder journey — bootstrapping, raising capital, navigating the exit. The financial part was always the hardest, and nobody built a tool that actually helped. That's why I'm building ProfiVise.”
Your craft deserves
financial confidence.
Join the founders who are done guessing and ready to grow. Be first in line when ProfiVise opens early access.
Free to join. No spam. We'll notify you when early access opens.